Tata Motors Unveils Revived Sierra SUV With Triple Screens and EV Option Ahead of Nov 25 Launch

The Tata Motors has officially resurrected one of India’s most iconic SUVs — the Tata Sierra — with a bold, tech-laden 2025 model unveiled at 23:46 UTC on November 15, 2025. The reveal, confirmed by Rediff.com, NDTV.com, and CNBCTV18.com, marks the return of a nameplate that dominated Indian roads in the 1990s. But this isn’t nostalgia for nostalgia’s sake. This is a calculated, high-tech reboot — complete with triple digital displays, Level-2 ADAS, and a choice of petrol, diesel, and electric powertrains. And it all leads to a full launch on November 25, 2025.

A Name That Once Ruled Indian Roads

The original Tata Sierra wasn’t just another SUV. It was a rugged, boxy beast with sweeping rear windows and a presence that turned heads. Unlike the sleek, aerodynamic crossovers that followed, the Sierra had presence — the kind you felt before you even saw it. It was the SUV that carried families to hill stations, hauled gear for weekend adventures, and became a symbol of middle-class aspiration in the post-liberalization era. For many, it was the first four-wheel drive they ever owned. Now, Tata Motors is betting that same emotional connection can be reignited — but with a digital twist.

Inside the New Sierra: Tech That Feels Like the Future

Step inside the 2025 Sierra, and you’re greeted by three screens — one for the driver’s instrument cluster, two for infotainment. They don’t just sit side-by-side; they share content seamlessly. Play a song on the center screen? It jumps to the passenger display. Navigate? The route flows to the digital gauge cluster. It’s not just flashy — it’s functional. The steering wheel, borrowed from the Tata Curvv, glows with an illuminated logo and responds to touch. You don’t need to fumble for buttons.

The cabin is plush. Front seats are powered, ventilated, and trimmed in materials that feel premium. Dual-zone climate control keeps everyone comfortable. A 360-degree camera system makes parking in crowded Delhi alleys less of a nightmare. And for safety, Level-2 ADAS brings adaptive cruise, lane-keeping assist, and automatic emergency braking — features unimaginable in the 1990s model. It’s not just an upgrade. It’s a generational leap.

Powertrain Choices: Gas, Diesel, or Electric?

Here’s where things get interesting. Tata Motors isn’t just offering one engine — it’s offering three. First, the 1.5-litre turbo-petrol, first shown at Auto Expo 2023, pumps out 170 horsepower and 280 Nm of torque. It’ll come with both manual and automatic options. Then there’s the naturally aspirated 1.5-litre petrol — less powerful, but likely cheaper and more reliable for city commuters. And the diesel? The same 1.5-litre unit from the Tata Curvv and Tata Nexon, delivering 118 hp and 260 Nm — efficient, torquey, and proven.

But the real headline? The electric variant. As confirmed by the Team-BHP forum, the Sierra will be available as an EV. No official range or battery size yet — but the fact that Tata is putting an EV in this body style tells you everything. They’re not just competing with the Hyundai Creta or Kia Seltos. They’re aiming for the MG Comet EV and Tata Punch EV crowd — but with SUV stature.

Design Controversy: Less Muscle, More Modern?

Not everyone’s thrilled. Forum users on Team-BHP were quick to note the new Sierra looks “narrower and less planted.” The original’s wide, muscular stance? Gone. The new model’s profile is sleeker, more like a crossover. Some fear it’s lost the road presence that made the old one unforgettable. “It doesn’t look like a Sierra from the front or back,” one user wrote. That’s the trade-off: modern aesthetics versus legacy muscle. Tata’s betting that buyers care more about screens and silence than bulk.

What’s Still Missing? Price — and the Final Answer

For all the details leaked — engine specs, tech features, interior trim — one crucial piece remains hidden: price. No outlet, not even Rediff.com or NDTV.com, has revealed expected pricing. Will the EV cost more than the diesel? Will the base petrol variant undercut the Tata Nexon? That’s the big question hanging over November 25.

The launch event won’t just reveal pricing. It’ll show trim levels, warranty terms, charging infrastructure support for the EV, and maybe even a teaser for future variants — like a long-wheelbase version or a rugged off-road trim. Until then, it’s all speculation. But one thing’s clear: Tata Motors isn’t just launching a car. They’re launching a statement — that heritage, when fused with innovation, can still command attention.

What’s Next?

After November 25, the real test begins. Will the Sierra’s blend of nostalgia and tech resonate with buyers who’ve grown used to sleek SUVs? Can it compete with the Maruti Suzuki Grand Vitara’s hybrid efficiency or the Hyundai Creta’s global appeal? And most importantly — will it capture the hearts of those who remember the original?

The answer won’t come from specs. It’ll come from showrooms. From test drives. From families choosing it over everything else.